Florentina Flowers & Gifts

Florentina Flowers & Gifts is a premier florist in New Jersey. Domenica Parisi, Florentina's Owner and Floral Designer specializes in classic, european floral design for major events such as weddings, bridal showers, corporate events, and funerals or memorials.

Florentina's Identity Design is applied to all of the store's marketing materials and collateral including the business card, postcard, rack card, invoice, hangtag, and outdoor wood-carved signage.

"Ten years ago I contracted Michelle Farinella Design at the initial stage of opening my Florist and Gift Shop. The task at hand was to take an old run down flower shop and turn it into a modern yet elegant store, with a Tuscan appeal, visually speaking.

From our initial meeting Michelle quickly interpreted the vision I had for the store and started to create its image. I actually called it working her magic. Before I knew it, she had created 6-10 logos that reflected exactly the ideas that I was having difficulty pulling together. Once she created the logo and the identity for the store everything fell into place including color schemes for literally the entire store, the outdoor signage, and postcards announcing our grand opening. She has also to date created many marketing materials that have significantly helped me to grow my business and alter the way I do business.

To date I have customers consistently asking me who creates my marketing materials. In fact due to the consistent client increase over the last few years, just recently my shop was nominated as New Jersey's Premier Favorite Florist by NEW JERSEY LIFE MAGAZINE. Michelle designed a direct mail postcard that I sent out to all of my clients and that she also suggested that we attach to every flower order for delivery. This was a huge hit, and we had an overwhelming response to the postcard design and offer.

I attribute so much of my company's look, value, and perception to Michelle Farinella Design. Many Thanks, Michelle, for taking that old run down store and turning it into a major go-to place here in New Jersey!"

Domenica Parisi, Owner, Floral Designer, Florentina Flowers & Gifts