Right Side Up
What’s inside the box? You know, the box? Do you know? Have you looked in there lately? When is the last time you thought inside the box? It seems as though the term thinking outside the box is used a fair amount, and possibly borderline overused, when referring to the concept of seeking and/or obtaining creative solutions. This method of thinking, outside the box, implies that this thinking process is by definition creative and smart, and probably somewhat unconventional, so it therefore stands out. Standing out, would be the most desired result. This is a process, not a fleeting moment, nor a one-time event.

Smart thinking.
Creatively speaking, outside the box, is only accessible if you have previously and accurately assessed, analyzed, managed, and understood the inside of the box with significant clarity. The only way out is always through, so to speak. Reaching for the goal–the ultimate solution deemed for the prime category of outside the box–when you do not have a solid, strong, great, understanding of exactly what is inside the box can lead to a bumpy, frustrating, disappointing ride. Evaluating the inside of the box takes time and effort. This optimal effort leads to generating ideas that are efficient and useful, practical and realistic. These ideas take root. They are the foundation for the smart and desirable innovations.
What if the key to your smartest, most clever, brilliant solution is inside the box? Do you typically thoroughly examine and scrutinize the inside of the box? Or does it seem unnecessary and fruitless to go there? Does it seem natural to nonchalantly disregard its existence and value because it seems so unlikely? So tiny, sparse, and slight. So insufficient. So stereotypical. So ordinary.
From the outside of the box it could appear as if the inside were small. Limited and confined. Defined by a specified parameter. But is it? It is: what it is. It is by all accounts its own location. It serves its own valuable purpose. But why it is often overlooked and undervalued? It potentially houses the answers that will lead to the excellent creative solutions and wildly impressive innovations. Inside the box is the starting point so you can determine which way is up. Down, in, or out. So you can establish a measurable gauge. So you can identify what is what. So you know where you stand. Smart thinking turns to super smart thinking when you know who you are, what you’re doing, why you’re doing it, and what you want to ultimately accomplish. It all comes from the inside.
What will you find on the inside of the box?

Inside Outside Upside Down, © 1968 by Stanley and Janice Berenstain, published by Random House.
Little boy bear sees an open box. He goes into it. He feels like thinking inside the box. Sometimes it’s good to think inside a box.
Can you efficiently think outside the box, if you don’t know what it’s like to think inside the box?
Little boy bear makes himself at home inside a box. He can see the outside of the box through two diecut holes in the side. The outside of the box is marked with clear instructions for handling the box: “This Side Up”.
The box gets hauled away by a deliveryman. He does not see the special instructions. He hoists the box onto his dolly, upside down. Not right side up. This journey is turned on its head.

Now the boy bear is outside. Inside a box. Upside down. And very observant.
The box is loaded on the truck. The deliveryman does not ever see the special instructions. Perhaps for him, all boxes are the same, and every which way is up. Or down. Maybe, for him, there is no right side up.
The journey can feel long and challenging when you’re traveling upside down.

The truck travels uphill fast. The box falls off the truck. It rolls down the hill.
It can be a bumpy road when you’re upside down in a box, traveling in the back of a truck, then suddenly rolling down a hill at full speed.

The boy bear in the box finally lands at the bottom of the hill. Right side up.
The journey can be bumpy and uncomfortable. If you keep your eyes on the road hopefully you will land right side up. And hopefully it will be easy to find your way home.
The boy bear runs home to his mom. He is excited and proud that he went to town. In a box. Upside down. Over the bumpy road.
He endured. He appreciated his topsy-turvy journey. He learned a lot about the outside of the box by jumping into the inside of the box.
Thinking inside the box is as valuable as thinking outside the box.
There are jewels on the inside. There are jewels on the outside.
Go in. Come out. Go in again. Come out again. Land right side up.
There is an alternate line of thought that would also want to explore why anyone would allow a box to obstruct the path towards infinite solutions and innovations, or for that matter, any path. This we will save for a new day.
Where is your box?
Is it right side up?


Learning to Tell Time is Fun © MCMLXXVII, (1977), from the Walt Disney Studio.


























“I, Nate the Great, like happy endings.”
Ian Fleming’s Story of Chitty Chitty Bang Bang! The Magical Car, © 1968 by Warfield Productions Limited and Glidrose Productions Limited. Adapted and written by Al Perkins, illustrated by B Tobey, published by Beginner Books, A Division of Random House Inc.













The Too Many Tomatoes Cookbook, Classic & Exotic Recipes from around the World, © 2009 by Brain Yarvin, Photography by Brian Yarvin, published by The Countryman Press. Cover and Interior Book Design by Michelle Farinella Design.







A Book of Seasons written and illustrated by Alice and Martin Provensen © 1976, published by Random House. (On the cover, The John Newberry Medal.)













